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| Bone Thugs-N-Harmony becomes Boneless Thugs-N-Harmony. |
Krayzie Bone, Layzie Bone, Wish Bone and Flesh-n-Bone do a mockumentary about the group breaking up over the group changing its name from Bone to Boneless.
According to Seth Freeman, the CMO of Buffalo Wild Wings, there's a complicated non-monetary reason for the name change. "The boneless wings are so good, what if they made Bone Thugs-N-Harmony have an identity crisis," Freeman wrote in a statement. Their manager Steve Lobel says he was approached by a marketing agency a few months ago about the campaign.
"Layzie Bone was hesitant, and he' still hesitant about it. He wasn't with it, but the other three gentlemen were," said Lobel.
Lobel has worked with the group since 1994, meeting them through Eazy-E.
Listen to Bone Thugs-N-Harmony's classic albums here.
The Rolling Stone said that the group will sell merchandise that includes the new name, including t-shirts, hats and a golden boneless chicken chain.
Buzzy Bone who endorse the idea stayed on the sidelines. He says he is a vegan but embraces the groups promotion.
The crew originated in 1991. The group members consist of Bryon McCane II (Bizzy Bone), Charles Scruggs (Wish Bone), Stanley Howse (Flesh-n-Bone), Steven Howse (Layzie Bone) and Anthony Henderson (Krayzie Bone).
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| Krayzie Boneless, Wish Boneless and Flesh-n-Boneless signed on to the name change. Layzie Bone strongly disagreed to it. |
They released their first album Faces of Death (under the B.O.N.E. Enterpri$e). The group caught the attention of Eazy-E, the Compton-based rapper who was then a member of N.W.A.
Eazy-E signed Krayzie, Layzie, Wish and Bizzy under Ruthless Records. Flesh didn't sign to the label at the time due to his legal woes. He would eventually get out of the iron college and rejoin the group shortly after.
Bone Thugs-N-Harmony is the only rap group to work with deceased entertainers when they were alive. They worked with Eazy-E, Tupac Shakur, Big Punisher and Notorious B.I.G.
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