Name Branding!

Name changes are coming to these brands. Aunt Jemima, Uncle Ben's, Cream of Wheat and Mrs. Butterworth are going to be rebranded.

Aunt Jemima isn't the only brand that is changing course. Quaker Oats, a division of PepsiCo Brands had announced they are retiring the legendary pancake and syrup brand mascot after years of concern.

The Aunt Jemima logo underwent changes during its time but the first original image was designed as a Black woman who looked like a "mammy."

The brand has been long associated with Black serveratide to White families.

When they decided to rebrand the legendary pancake mix and syrup, other companies have decided to step forward with changes to their legendary logos.

On Wednesday, the brands Uncle Ben's, Eskimo Pie, Mrs. Butterworth, Cream of Wheat have announced they are going to rebrand the products. They will start making changes to the products in late 2020.

Each of these products represented a negative stereotype of African Americans and Native Americans.

The rebranding announcements – considered long overdue by experts, historians and some consumers – come at a time when companies face increasing pressure to boost diversity efforts and combat racism in the wake of the death of George Floyd in Minneapolis.

Also the pressure is on to have the Washington Redskins and Cleveland Indians change their names.

Donald J. Trump is frustrated over protesters taking down statues in relation to slavery and the confederacy. The statues of Christopher Columbus, confederate generals and politicians who were slavery owners. That included George Washington, the first American president. He owned slaves.

Thomas Jefferson owned slaves and slept with Sally Hemming and hid her from the public.

So much things have happened since the tragedy of George Floyd. Trust me, we have seen a massive round of changes in the wake of the incident that sparked a movement to end systematic racism not only in the police but in the government and social media.

There's calls to have Cloudfare to cut ties to white nationalism. The website is a host to websites that have anti-Black propaganda and racial angst.

Websites like NIGGERMANIA, CHIMPOUT, CHIMPMANIA, THE DAILY STORMER, STORMFRONT, BREITBART, WORLD NET DAILY and STUFF BLACK PEOPLE DON'T LIKE exist with intentions of sparking a racial war.

We still have an issue with conservative agitators who are pushing misinformation and racial agitation.

People like Rupert Murdoch, Fox News, Colin Flaherty, Andy Ngo, Candace Owens, Jesse Lee Peterson, Kevin Jackson, Richard Spencer, Rush Limbaugh, Glenn Beck, Laura Ingraham, Todd Starnes, Bill O'Reilly, Tucker Carlson, Lou Dobbs, Bill Mitchell, Matt Drudge, Michelle Malkin, Ann Coulter and Sean "Softball" Hannity exist. They continue to profit off divisiness and misinformation.

This issue must be remedied before we can see less racial angst in the counrty.

We have a long way to go to get to equality.