Warner Bros. Discovery Arises!

AT&T announces that WarnerMedia will become Warner Bros. Discovery.

 

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AT&T's WarnerMedia officially obtains Discovery Communications.

That means the WarnerMedia brands expanding. The conglomerate includes, Discovery, TLC, HGTV, Food Network, SCI, Animal Planet, TVN, ID, Magnolia Network, OWN, EuroSport, Warner Bros. Pictures, HBO, Cartoon Network, CNN, HLN, Turner Sports, TBS, TNT, Adult Swim, DC Entertainment and half of The CW.

Discovery CEO David Zaslav announced the new name of Warner Bros. Discovery. He and WarnerMedia COE Jason Kilar have confirmed the nerger.

The new tagline and logo will premiere in late 2021.

"We thought we need to represent, really, who are we? Who are we? What's our belief system? What's important to us? What do we get up and do every day," Zaslav said. "And we thought about Warner Brothers and the fact that Warner Brothers is something that the greatest content that over the last 98 years that has been produced. Most of it has been produced where at the end you see the word Warner Brothers. It's imprinted in all of us and what it says is it makes you smile, and it says this is a creative content company. This is where the best and the brightest come to tell their stories, and so we wanted to bring back the Brothers."

Zaslav also said the company's new tagline would be "The Stuff That Dreams Are Made Of," a line from Warner Bros. movie "The Maltese Falcon."

AT&T announced this month its plans to spin off WarnerMedia and combine it with Discovery. Zaslav was named the CEO of the company and the name of the company was kept a secret until Tuesday.