Big Snoop Snatches Back His Death Row Chain!

Snoop Dogg acquires Death Row Records.

Calvin Broadus, the big CEO. 

Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem will be performing with headliner Dr. Dre at the Pepsi Halftime Show. The Los Angeles Rams and Cincinnati Bengals will face off on Sunday.

It was announced Wednesday that the rapper had acquired the label.

It's a sentimental move considering Death Row Records launched his career in the 90s with his debut album "Doggystyle."

The label that paid him is the label that he be running. The iconic label that brought gangsta funk into the spotlight. 

Death Row was the hip-hop powerhouse of the 1990s.

The label that brought you Dr. Dre, Tupac Shakur, Tha Dogg Pound, Lady of Rage and Snoop Doggy Dogg is now the ownership of the Big Snoop Dogg.

"I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," the rapper said in a statement.

"It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me."

Death Row Records was founded by Dr. Dre, Marion "Big Suge" Knight, the D.O.C. and Dick Griffey.

Big Snoop signed on as A&R and content manager at Def Jam.