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| Cans will be $1.50 thanks to Trimp. |
Since it founding, AriZona Tea sold a tall boy can for 99¢ since its inception.
The founders Don Vultaggio and John Ferolito created a Brooklyn-based discount beer and soda delivery company, starting with a used Volkswagen bus and adding trucks as the business grew. The company ventured into flavored seltzer and its own brand of malt liquor in its early years. AriZona Iced Tea, the company's flagship product, was first introduced in 1992.
For over 30 years, AriZona managed to become one of the largest beverage brands in the United States. It also specializes in fruit snacks, nacho chips, alcoholic beverages and energy drinks.
Chairperson and Co-founder Don Vultaggio told USA TODAY that if tariffs implemented by President Donald Trump continue to rise, the company may have to adjust its pricing.
Vultaggio said the situation is "particularly unfair" because 80% of the sheet metal used for AriZona products is recycled from the United States. The other 20% is imported. On June 3, Trump signed an executive order that issued a 50% tariff on all aluminum and steel imports.
"If pressures keep rising, we may have no choice but to adjust pricing, though we’ll work hard to avoid it," Vultaggio said.
"Wherever we see savings – like lower crude oil costs for PET (Polyethylene Terephthalate, a plastic used for bottles) – we’re passing them to customers with deeper promotions or outright price cuts, including plastic tall boys at $1," Vultaggio continued.
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