Real Estate Agent Saw Cannon Fire After Racial Dig At New Montgomery Mayor!

Real estate agent's not so subtle jab at new Black mayor got him fired out the cannon.

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A real estate agent is out of a job after he decided to take aim at Montgomery, Alabama's first African-American mayor. Matter of fact, it was so distasteful, many are calling for him to lose his real estate license.

Craig Schaid is now in hiding after he was forced to apologize for his advertising saying in quote:

Montgomery, Alabama.

"Hey Montgomery, Don't Like The Election Results?? CALL ME!! Let's SELL That Home While The Market Is HOT!," the Facebook advertisement with an eXp Realty logo said.

Yeah, this was a dig at the new mayor of Montgomery, Steven Reed.

The dog-whistle advertisement with Craig Schaid posing in it was posted after Steven Reed was elected Tuesday night to lead the city of Montgomery, which has a majority black population but never has had an African American in its highest office.

Cynthia Novak, eXP vice president of marketing and communications, told the Advertiser in an e-mail that the company was not aware of the advertisement before it was posted and fired Schaid after learning of it.

"We reviewed the situation and terminated the agent. He is no longer an agent with eXp," Novak wrote. "In addition, we are discussing how we advocate for diversity and inclusion and will educate all staff and agents on these matters."

Schaid also resigned Thursday from his treasurer position with the Montgomery Association of Realtors.

"As of today, we asked for his resignation and we received it today," said association CEO Brad Owen.

Steve Reed becomes Montgomery's first African American mayor.

Schaid was a managing broker, according to eXP's website. The website said Schaid served multiple areas including Montgomery, Pike Road, Prattville, Deatsville, Elmore, Millbrook and Wetumpka.

"Craig Schaid has made a career of offering 'five-star' customer service with innovative and 'out-of-the-box' thinking," his profile states.

Schaid's professional website, homesearchalabama.com, brings up a page that says the domain has been suspended.

eXp is a remote real estate agency with thousands of agents. The company awards stock to agents as a reward for hitting sales goals and recruiting new agents.

Reed won the election runoff in a landslide. He beat television station owner David Woods, gaining 32,918 votes to Woods' 16,010 votes, according to unofficial results. He will be sworn into office Nov. 12 at Montgomery City Hall.

Reed, who was also Montgomery County’s first African American probate judge, spoke of inclusiveness and opportunity for all in his victory speech Tuesday night.

“This election has never about just my ideas,” he said. “It’s been about all of the hopes and dreams that we have as individuals and collectively in this city … and the way we found the opportunity to improve outcomes regardless of neighborhood, regardless of Zip code, regardless of anything that may divide us or make us different from one another.”

Montgomery, Alabama is the second largest city with a population of 206,000 residents. It is a predominantly Black city. The city is the capital of the state of Alabama. It is located in mid-central Alabama. The primary Interstates that cover the community is Interstate 65 and Interstate 85. There will be a future Interstate 14 and Interstate 685 beltway if funding is approved for the state transportation.