Tone down the breaking news alerts. |
The CEO of CNN, a division of Warner Bros. Discovery (formerly WarnerMedia) is telling its anchors, hosts and commentators to tone down "breaking news" segments. Like when there's a speech by President Joe Biden, the Republicans holding a press conference, celebrities passing away and sporting events, there's a breaking news alert.
CNN is trying to stay focus on "breaking news" when it comes to something that actually matters.
1. Mass shootings.
2. A disaster like tornado, hurricane and wildfire.
3. President Biden does a major announcement.
4. Major celebrities passing away.
Who knows?
Chris Licht is devoted to making CNN, the news and not the noise. However, the decisions he's going to make are not going to settle well for many of the network's on-air talent. He warned the talent that if they continue forth with partisan and shock coverage, look for another network.
New blood. |
Licht is best known as the showrunner and executive producer of The Late Show With Stephen Colbert, as well as CBS's executive vice president of special programming
If talent cannot adjust to a less partisan tone and strategy, they could be ousted, three sources familiar with the matter tell Axios. Licht wants to give personalities that may appear polarizing a chance to prove they’re willing to uphold the network’s values so that they don’t tarnish CNN’s journalism brand. For on-air talent, that includes engaging in respectful interviews that don’t feel like PR stunts. For producers and bookers, that includes making programming decisions that are focused on nuance, not noise.
CNN is considered left-leaning. It's not the raging progressive network like MSNBC or the rabid far-right network like Fox. CNN is the "gold standard" of news.
Founded by Ted Turner, CNN rose from a small outlet to become one of the world's most recognizable networks. It was once the No. 1 in cable news until Fox came along. When George W. Bush got into office, Fox got access to Bush and his policies. It led the network to be watched more by white, older, conservative and likely Republican viewers.
Fox claimed that they were "fair and balanced" on their programming. However they continued to push propaganda for the Republican Party and Bush (later Washed Up 45). It has been No. 1 for years.
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