MSNBC is rising in ratings. The network's president thinks it could take down Fox News in ratings. Rachel Maddow is matching rating key demo. The liberal agitator goes against Sean Hannity, the conservative agitator on Fox News. |
Fox News, the nation's most watched cable network was hoping for the first 100 days of a Mitt Romney administration.
Alas, it was tossed out the window, just like every other issue the Fox News Channel devoted its time and coverage to. The conservative-leaning network was hoping that President Barack Obama would fail.
Chris Hayes. |
Then you got the woman who would devote a whole show to covering not only that idiot Sarah Palin, but the numerous hot White chicks gone missing. That Greta Van Susteren, the "
Chris Matthews. |
These three are the primetime fixtures on the conservative network.
Phil Griffin, the chief over at MSNBC is seeing the cracks and it's going to punch a hole through it.
Lawrence O'Donnell. |
He stated that MSNBC will overtake Fox News in the ratings and the threat is serious. He's lined up Chris Matthews, Rachel Maddow, Joe Scarborough, Al Shaprton, Ed Schultz, Lawrence O'Donnell and Chris Hayes as his hard hitters for the network.
The primetime line up will begin with Al Sharpton, Chris Matthews, Chris Hayes, Rachel Maddow, and Lawrence O'Donnell on weeknights. On weekends there will be live programs from Melissa Harris-Perry Ed Schultz,and David Gregory.
Griffin is lining MSNBC to be the voice of the liberals. The Pew Research has the network leading the way in opinionated program. Although, I don't believe the poll about MSNBC being to opinionated, it's commentators are pretty liberal and are known agitators.
Al Sharpton. |
Griffin took a shot at Fox News by calling the network "Loserville" because of it blatant declaration of President Barack Obama being defeated in a "landslide".
The New Republic caught up with Phil Griffin and asked him about the success of his network.
Portion of the article included: The network managed to hang on for a couple more years before accidentally hitting upon an identity that worked. Right after Hurricane Katrina, in the summer of 2005, Keith Olbermann delivered a “Special Comment” at the end of his show about the Bush administration’s incompetence. Even though it was an instant sensation, picking up millions of hits online, Griffin demanded that Olbermann stop. Having his temperamental star fulminate against the White House for nine uninterrupted minutes at 8:50 p.m. wasn’t his idea of a perfect lead-in to Rita Cosby.
But Olbermann, being Olbermann, persisted, eventually earning himself the designation of “truth teller of the year” in Rolling Stone.
Ed Schultz. |
“Morning Joe” has a similar creation story. In 2007, as part of an effort to persuade Griffin to give him a morning show, Joe Scarborough stayed up late one night to Photoshop a poster for his imagined program. He pasted pictures of his dream co-hosts, including Willie Geist, and bullet points of what the show would do.
Finally, Griffin gave in. Scarborough then managed to hire Mika Brzezinski as his co-host, again over Griffin’s objections. Before their first show, Griffin gave them a piece of advice, “Pretend to have an audience of one: Tim Russert.”
“It took me about eight years to figure him out,” Scarborough says. “I sit, and I look at a problem, and I make a decision. Phil sits back and he lets things hit the wall and he waits to see what sticks.” He calls this Griffin’s “free-market, laissez-faire approach” to management, and it has been phenomenally successful over the last five years.
Melissa Harris-Perry. |
“Phil is the perfect distillation of the television mentality,” says one former MSNBC employee, “which is: whatever the audience wants.” And, actually, no one at the network knows much about his politics; he’s probably a Democrat, but it’s just not something he cares much about or discusses with ease. “[Fox News President] Roger Ailes is a lifelong TV guy,” says Chris Hayes, MSNBC’s new 8 p.m. anchor, “but he’s also a political consigliere. Phil is not. Whatever his politics are, they are not woven into the DNA of what we’re doing.” Put another way: Fox News is a TV network that succeeds because of its ideological slant. MSNBC is a TV network that has an ideological slant because that’s what happened to succeed.
And MSNBC is more successful now than it has ever been. At the end of this presidential election, it drew an average of 1.5 million viewers to its weekday prime time lineup. (The numbers have fallen since.) Fox still gets more than two million a night, but Griffin, optimistically, believes he can beat Fox by 2014. It’s a cockiness that has funneled down. In a recent staff meeting, one of Griffin’s producers coined a new term for Fox News: “Loserville.”
Joe Scarborough, Mike Brzezinski, Willie Geist and MSNBC president Phil Griffin. |
The New Republic interview riled up the social networks. Of course, the supporters of Fox News were the usual word vomits of denial and saying MSNBC is the butt kissers of the president. The network's supporters now have a new word for the people over at Fox News.
"LOSERVILLE" is going to stick around more than Keith Olbermann.
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