Nelly And The Bee!

Nelly gets the Honey Nut Cheerios endorsement.

Nelly is being used in the Honey Nut Cheerios commercial.

General Mills teams up with the St. Louis rapper to make the character Buzz, a pop star.

Will Bill-O complain about it?

What do you think of him being an endorsement of product?

Anyway, the rapper took his popular single "Ride Wit Me" and turn it into "Must Be The Honey".

The last controversial thing Nelly had done was the swipe between the butt cheeks of a woman during his filming of music video Tip Drill.

Nelly's newest album M.O. is coming out in September. The album has production from Mike Will Made It, Da Internz, Pharrell (The Neptunes), and Dr. Dre.

The features include Akon, Chris Brown, The St. Lunatics (Nelly's group) and Nicki Minaj.

Nelly appears on Universal Republic Records. He is affiliated with Derrty Entertainment and Fo'Reel Records.