|Apple formally apologized to Black teens after they were profiled in one of their stores in Australia.|
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Shopping while Black in Australia.
In Melbourne, Victoria, a group of Black students went into an Apple Store and they got roused by the store security. After exiting the building, the manager came out to inform the students that they were acting suspiciously and he feared they were planning on lifting property.
A video of the interaction between a Highpoint Apple store staff member and a group of students was uploaded to Facebook on Tuesday night.
The six boys from Maribyrnong College were denied entry to the store by a staff member and two security guards.
“These guys [security guards] are just a bit worried about your presence in our store. They’re just worried you might steal something,” the Apple staff member says in the video.
A member of the group replied: “Why would we steal something?”
One of the students evicted from the store, Mabior Ater, told Fairfax Media that he had been going to the Highpoint shopping centre for a long time.
“I never thought something like this would happen ... of course I was offended,” he said.
Ater said the principal of their school accompanied the students back to the store to help them in seeking an apology.
“[The manager] apologized to us and told us that we are welcome here anytime,” he said. “It feels like we have justice now.”
An Apple Australia spokeswoman told Guardian Australia that the company would not be commenting.
Apple CEO Tim Cook wasn't pleased about this.
Tim Cook in company-wide email: Melbourne Apple Store incident “unacceptable”: Apple CEO Tim Cook sent an ema... https://t.co/YXhYrvKOQW— Apple Monterrey (@applemonterrey) November 13, 2015
He ordered an immediate retraining of all employees. The company released a statement saying that "inclusion and diversity are among Apple's core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions. We've looked into the details of the situation and we apologize to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be."