|Duck Dynasty takes a nosedive.|
The homophobic and racist comments by patriarch Phil Robertson of Duck Dynasty had its toll.
The seasonal debut of the program on A&E may have seen a huge drop in the ratings.
I guess it was all smoke and mirrors for the racist right. They gin up outrage over the ignorant statements by the foolish reality star only to see they're success is actually a failure.
Loserville and the racist right were behind the ignorance.
When that idiotic former Alaskan governor took to the social networks to say the "freedom to hate" was under attack, her cubs were sending death threats and even attempts at boycotting the A & E Network.
According to entertainment industry trade paper Variety, the show is hemorrhaging viewers, with audience numbers falling by about 2 million from week to week.
“One week after returning to kick off its fifth season with a 3.3 rating in adults 18 to 49 and 8.5 million viewers overall,” wrote Variety’s Rick Kissell, “’Duck Dynasty’ slid to a 2.9 in the demo and 6.65 million total viewers, according to Nielsen. This is the smallest same-night crowd for an original episode of the series since the second-season finale drew 6.45 million in December 2012.”
As Kissell points out, it’s hard to say whether the controversy itself has damaged the show’s appeal, or whether it was the revelation that the long-bearded, unkempt millionaires of the Robertson family were once clean-cut country-club preppies before they got a TV deal.
Or perhaps the show is simply a one-note flash in the pan whose popularity has run its course. Kissell suggests the latter, pointing out that ratings were already trending downward at the end of Season Four, which aired before Phil Robertson’s now-notorious interview with GQ.
The shows that ranked higher than “Duck Dynasty” in viewers in the key 18 to 49 demographic were “American Idol” — the reality singing competition that launched the careers of openly gay singers Clay Aiken and Adam Lambert — and “Modern Family,” a comedy series that features a gay married couple and an ethnically diverse cast.