Maya Rudolph Will Be M&Ms Spokescandy!

The noise forced an early retirement.

I hope Dominion wins its lawsuit against Fox. 

Comedian Maya Rudolph will be the official spokesperson for M&Ms. She will replace the iconic candy characters after backlash from Fox and far right extremists.

They try to will Leslie Jones her..... Trust me. 

She is a Black comedian who rose to fame from her SNL days. She did celebrity impressions of Vice President Kamala Harris.

Fox notoriously ranted against Mars Incorporated, the company best known for M&Ms, Twix, Snickers and Combos snacks is under fire for its makeover of its M&M mascot spokescandies.

The Green M&M which was known for wearing platform go go boots was given sneakers and the extreme right went bonkers. The Brown M&M wore stiletto pumps at first but was given a lower heel and it set off alleged sexual predators Greg Gutfeld, Jesse Watters and Tucker Carlson. 

Laura Ingraham also participated in the great candy culture war.

Sean "Softball" Hannity, another alleged sexual predator was too busy worrying about Hillary Clinton and Hunter Biden to be concerned about candy.

 

A message from M&M'S. pic.twitter.com/EMucEBTd9o

— M&M'S (@mmschocolate) January 23, 2023

Yum 😉 pic.twitter.com/51nh9Ql0Wf

— M&M'S (@mmschocolate) January 25, 2023

We’re so excited to welcome Maya Rudolph! Our new Chief of Fun already has so much planned. pic.twitter.com/jYbY0M0sh0

— M&M'S (@mmschocolate) January 23, 2023

The news comes three weeks before M&Ms is set to return to the Super Bowl with an ad after sitting it out last year. Mars hasn’t disclosed any other creative details about the ad.

The Super Bowl is advertising’s biggest stage, with big-name brands pulling out all the stops and paying millions for a 30-second ad in an effort to capture the attention of the more than 100 million viewers that watch the game live. Many spend millions more on marketing campaigns leading up to the big event.

Mars revamped the M&M candies last year. which are featured in red, green, orange, yellow, brown and blue, to give them more nuanced personalities. Some fans weren’t happy about the changes and took to social media to complain.

In a posting widely shared on social media on Monday, Mars said it was taking an “indefinite” pause on using the spokescandies.

“Now we get it — even a candy’s shoes can be polarizing,” the statement said. “Which was the last thing M&M’s wanted since we’re all about bringing people together.”

Mars didn’t say how long the pause would be for. Some likened the news to a publicity stunt that Planters tried in 2020 when it announced it was “killing off” its beloved spokescharacter Mr. Peanut ahead of the game.

Maya Rudolph is M&Ms new spokesperson.

“M&Ms announcing that they’re getting rid of long-standing and (mostly) beloved mascots because of peer pressure is newsworthy,” said Steve Merino, chief dreative director at ad agency Aloysius Butler & Clark. “That being said, many brands use their Super Bowl moment as a chance to pull a publicity stunt. Remember when Planters faked getting rid of Mr. Peanut? We’ll see if this is real, or just a thin candy shell.”

In Planters case, the ruse did not go seamlessly. Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. Peanut mascot seemingly being killed. But when Kobe Bryant was killed in a helicopter crash, the marketing stunt suddenly seemed insensitive, so Planters paused its pre-game advertising. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. Peanut appearing at the funeral. Planters is also returning to the Super Bowl this year for the first time since 2020, with an ad featuring Mr. Peanut.

The Super Bowl LVII will take place Feb. 12 at State Farm Stadium in Glendale, Arizona, and will be broadcast on Fox.