The latest album from Drake and 21 Savage.
Teased for months, Canadian media mogul Aubrey Graham and Shéyaa Bin Abraham-Joseph proposed a joint album/mixtape. It is a joint venture of OVO, Slaughter Gang, Universal and Epic Records.
Her Loss is the result.
The album was released at midnight and is executive produced by Drake, 21 Savage and Noah "40" Shebib.
The album has production from 40, Anthem, B100, Banbwoi, Boi-1da, BoogzDaBeast, Cheeze Beatz, Cubeatz, Daniel East, Danno, David x Eli, Dez Wright, Dilara, Earl on the Beat, Elyas, F1lthy, FnZ, Gent, Go Grizzly, Jack Uriah, Klimperboy, MCEVOY, Metro Boomin, Nik D, Noël, Noel Cadastre, Nyan, Oogie Mane, Oz, Peter Iskander, Lil Yachty, LOOF, Rio Leyva, Sad Pony, SkipOnDaBeat, Squat Beatz, Sucuki, Tay Keith, Taz Taylor, The Loud Pack, Vinylz and Wheezy.
The album's only featured guest is embattled rapper Travis Scott.
On June 17, 2022, Drake released the song "Jimmy Cooks" featuring 21 Savage as the final track of his seventh studio album Honestly, Nevermind. Upon release, the song was the most successful track off the album and debuted at number one on the Billboard Hot 100, but the song was not officially serviced to mainstream radio as a single until October 11. On October 19, Drake performed as a surprise guest at one of 21 Savage's concerts in Atlanta.
On October 21, Drake announced the "Jimmy Cooks" music video would be released on 21 Savage's 30th birthday a day later. The video was eventually released that day. The visuals were briefly interrupted at the 1:25-mark, with text in typographic letters appearing reading "Her Loss - album by Drake and 21 Savage - October 28, 2022". The album was then confirmed by OVO and Republic on their social media. This project comes after the duo's previous collaborations on "Sneakin" (2016),"Issa" (2017), "Mr Right Now" (2020), "Knife Talk" (2021), and most recently, "Jimmy Cooks".
On October 26, Drake announced the album had been delayed to November 4, 2022 due to OVO record producer 40 contracting COVID-19 during the album's mixing and mastering process. On November 1, Drake and 21 Savage began a fake press run for the album, spoofing commonly used album promotion tools. On November 2, the cover was posted by the rappers on their Instagram accounts, featuring model Qui Yasuka. The tracklist was revealed on November 3.
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