Missing White Woman Syndrome: The Search For Kiely Rodni!

Missing white woman gets national attention.

It is almost like clockwork in the junk food media. A young attractive white woman goes missing and the nonstop coverage of it begins. Again, we here at Journal de la Reyna want to see all missing persons found safely, regardless of color. However, we want the same amount of time spent to finding women of color, children, men and other women who never get the attention.

It's a real coined term to media coverage of missing white women who get nonstop coverage. You know more about this person than the thousands of people missing everyday.

Missing white woman syndrome has led to a number of tough on crime measures, mainly on the right, that were named for white women who disappeared and were subsequently found harmed. In addition to race and class, factors such as supposed attractiveness, body size and youthfulness function as unfair criteria in the determination of newsworthiness in coverage of missing women. News coverage of missing black women were more likely to focus on the victim's problems, such as abusive boyfriends or a troubled past, while coverage of white women often tend to focus on their roles as mothers or daughters.

Black women and indigenous women are missing far more and yet they never get the attention that white women get. Think about Gabby Petito and the amount of attention she and her killer got.

So now the state of California and the nation are focused on a missing teenager who attended a campground party. The young teen may have been abducted by a person.

Kiely Rodni was at the Prosser Family Campground on Friday night and was last seen around 12:30 a.m. Saturday, the Placer County Sheriff's Office said.

"We are treating her disappearance as an abduction right now because we have not been able to locate her vehicle," sheriff's spokesperson Angela Musallam said.

She is 16 years old, stands at 5'7" and weights 118lbs. She drove a Honda CRV with plates from California labeled 8YUR127. She has blond hair, hazel eyes and a nose ring. Kiely was last seen wearing a black tank top and Dickies brand pants.

Help find Kiely.

There were 200-300 juveniles at the party, which was in a wooded area, Musallam said in a news conference Tuesday, and "someone knows something."

"We are pleading, we are urging anyone who was at that party to please come forward," she said.

Kiely's loved ones are wondering how no one saw the teen leave, CNN affiliate KCRA reported.

"I can't believe it. There has to have been one person -- there were people sitting in cars, there were people everywhere around this place," Kiely's friend Sammi Smith told KCRA.

The grounds are about 17 miles north of Lake Tahoe and 36 miles from Reno, Nevada.

About 150 law enforcement officers, including the FBI, search and rescue, canines and more than 100 volunteers are combing the area around where Rodni was last seen.

"There is no evidence that supports an abduction, but we are not ruling anything out," said Placer County Sheriff Troy Sander Tuesday. "We won't rule anything out. This is a missing persons case, a search and rescue case."

On Monday, the Placer County Sheriff's Office flew a search helicopter over the area.

"Despite the numerous resources we have utilized, Kiely and her vehicle are still missing," the sheriff's office said. "We are currently coordinating with the California Highway Patrol, Truckee Police, FBI, and the Nevada County Sheriff's Office as we continue our search for Kiely."

Kiely's mother, Lindsey Rodni-Nieman, said the wait has been grueling.

"My head is all over the place and I'm terrified. Bad thoughts are very strong and hard to keep at bay," Rodni-Nieman told KCRA. "But I'm trying to hold out hope, you know, that we'll find her, that she'll come home."

Friends and family have set up a website, FindKiely.com, to help with the search. And a GoFundMe account has been established to fund a reward for information leading to Kiely's safe return.

CNN's Cheri Mossburg contributed to this report.