 |
| Pearl Milling Company will be the name of Aunt Jemima. |
BLACK LIVES MATTER
PROTECT BLACK WOMEN!
WEAR A DAMN MASK! SAVE A LIFE!
HOLD THEM ACCOUNTABLE NOW!
GOOGLE'S BLOGGER IS TRASH!
WHITE PRIVILEGE IS REAL!
Quaker Oats Company, a division of PepsiCo has unveiled the new logo to the former pancake and syrup brand Aunt Jemima.
In the wake of the George Floyd murder, many American brands are changing course.
Pearl Milling Company will be the official name to the longtime Aunt Jemima. The pancake mix and syrup had a caricature of a Black woman that was a racist stereotype.
The Pearl Milling Company is a homage to the original mill built in 1888 that began making the self-rising-pancake mix in 1889.
"Pearl Milling Company was a mall mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima," read the company's website in a statement on Tuesday.
Aunt Jemima was one of the first brands to announce it would be changing its name last June.
The George Floyd tragedy was a wake up call. When that dirty cop placed his knee on that poor man's neck, it set off a chain of concerns. It showed the true meaning of police brutality. It showed white privilege. It showed a disconnect between the police and the residents they serve. It also opened up wounds of how they used to lynch Black men for minor crimes. It showed the world that America was truly fucked up. It also led to Donald J. Trump being denied a second term.
It brought forth changes to a whole lot of things.
The Chicks (formerly the Dixie Chicks) changed their name. Lady A (formerly Lady Antebellum) changed their name.
Cream of Wheat, Uncle Ben's, Mrs. Butterworth, Dreyer's Grand Ice Cream and Eskimo Pie are confirming to changing their names and eliminating the stereotypes. No word on when Land O'Lakes, Sunmaid, Chiquita, Red Man Tobacco Company are going to change their mascot.
The Washington Football Team (formerly Washington Redskins) and the Cleveland Indians are planning on eliminating their mascots and changing their names.
The Kansas City Chiefs are no longer allowing fans to use caricatures of Native Americans.
It's time to eliminate the caricatures and racism in the United States.
Trump's presidency has brought the worst of America out. The insurrection, the coronavirus pandemic and George Floyd change the country. We will now be holding folks accountable for their actions.
It's going to take time but we're in this together.
No comments:
Post a Comment