Ride With The King!

Ram under fire for using Martin Luther King, Jr.'s speeches in a promotion of a truck.

The Daimler/Fiat Chrysler Automotive Group is facing a backlash after they released a controversial Super Bowl ad featuring one of the sermons of Dr. Martin Luther King, Jr.



A Ram commercial featured the February 4th, 1968 sermon entitled, The Drum Major Instinct. This would be one of the final speeches before his tragic death in April.

It played a few memorable quotes from the civil rights leader and people working united as Americans. But what got some outraged was the fact that it was promoting a Ram truck instead of working to help impoverish Americans and people of color.

The King Estate approved the advertising.

That was the one thing I happened to notice while watching them Super Bowl commercials. It was just pretty stupid for the King family and estate to use the sermons to promote a vehicle.