Uh, Oh Cheerios!

A cute commercial gets vitriol from ignorant bigots.

Only in America, we can have hundreds of people on YouTube make nasty references to an adorable commercial about an interracial couple and their daughter. Only in America, people look at this commercial as "racial genocide" and the family as "coal-burners".

The commercial is there to make you buy a popular cereal brand. A shame they're working themselves into ulcers over it. The cereal is approved by the American Heart Association. And yet the very cereal will cause these online bigots to have heart attacks.

According to The Huffington Post, a lot of nasty comments appeared on the video. It promoted the official Cheerio's YouTube to pull the plug on the comments.

It's still shunned by many White males (conservative and liberal). Interracial marriage and children.

Black men dating White women and having children with them. It's happening. The demographics are shifting towards a browner nation. The Hispanic population will increase. Interracial marriage bores more children.

Last May it was confirmed that interracial births surpassed White (non-Hispanic) births.

And it's pissing off the angry White guy who listens to King Hippo. He's clicking on That Guy Who Throws Shit to The Wall. Or maybe he's visiting one or two, maybe three of those shitholes for the angry White guy!

You know what's more discouraging about YouTube and the social networking websites is the constant racism. I mean social networking websites can't stop all the online racism and hatred, but it's really a discouraging thing for people to see constant nonsense from a bigot.

 It's usually men who engage in this type of behavior. Men are likely to create phony profiles of people, cyberstalk, cyberbully and engage in hostile debates.

The New York Times report that the Cheerios spot shows a young girl asking her mother if the cereal is “good for your heart.” Her mother assures her that is so. The girl runs away with a cereal box, and in the next scene, the girl’s sleeping father awakes with a pile of Cheerios atop the side of his chest where his heart is.

The commercial ends with the word “Love” on screen.

The spot, heartwarming to many, began on national television on Monday and was uploaded to YouTube on Wednesday. But it has caused a furor for the maker of Cheerios, General Mills, because an interracial cast portrays the family.

The advertisement, which features a black father and white mother, has generated vituperative comments online, but General Mills says it stands by the commercial.

The ad will “absolutely not” be withdrawn, Meredith Tutterow, associate marketing director for Cheerios and Multigrain Cheerios at General Mills in Golden Valley, Minn., said Friday.

“There are many kinds of families,” Ms. Tutterow said, “and Cheerios just wants to celebrate them all.”

The casting has attracted angry comments, many of them overtly racist. The volume of negative remarks on YouTube reached the point that General Mills has temporarily disabled the commenting function.

On the approval/disapproval counter accompanying the video, which continues to register likes and dislikes, there were more than 700 “thumbs down” as of Friday evening, compared with more than 6,400 “thumbs up.”

As those numbers suggest, the preponderance of comments online and in social media about the commercial was positive, and Ms. Tutterow added, “We’re really gratified.”

But the fact that there were so many negative remarks — including racist language — has attracted widespread attention. For example, the AdFreak blog that is part of Adweek.com ran a post under the title “It’s 2013, and People are Still Getting Worked Up About Interracial Couples in Ads.”

Ms. Tutterow said she was not taken aback by the amount of negative reactions or their tone, but, “We’re a bit surprised it’s turned into a story.”

General Mills always hears from consumers, pro and con, about its ads, especially a major brand like Cheerios, Ms. Tutterow said. She added that the YouTube comments would be enabled again, but she did not know when.

The interracial family cast might be the first for a Cheerios commercial, Ms. Tutterow said.

Proud to play the mom in this adorable new @cheerios commercial! bit.ly/13XhPC2
— Whitney Avalon (@whitneyavalon) May 28, 2013

But it is certainly not the first TV commercial for a major consumer brand to depict an interracial family.

There was speculation that the presence of an interracial family in an ad for a brand as familiar and ubiquitous as Cheerios may have generated the attention, or perhaps it was the debate on the front page of the popular social-news site Reddit.

General Mills reacted quickly to the negative comments as they began arriving in midweek. After a Twitter user wrote on Wednesday about the “horrible, racist comments” on YouTube, a reply was sent from the official Cheerios Twitter feed that thanked him “for the head’s up,” adding, “They've since been removed.”

The commercial was produced by Saatchi & Saatchi in New York, part of the Publicis Groupe.

Lynne Collins, a spokeswoman at the agency, said, “It is important for us to make sure the work reflects the people we’re trying to sell products to.”

This stuff continues online and the general public. Since Barack Obama was sworn into office in 2009, we seen a spike in racial activity through social networking websites.

It takes one white person (particularly white males) and their gutless outrage over things that they apparently disagree with. White people (again mostly white males) are very uptight about Blacks, Hispanics/Latinos, Muslims, undocumented workers, independent women, same sex couples and President Barack Obama.