|Hamburger Helper releases Watch The Stove on iTunes.|
General Mills releases an actual mixtape.
Watch The Stove is actually a mixtape released by Lefty, the Hamburger Helper mascot. It's a good mixtape. As an April Fool's Prank, the company wanted to give Lefty some real beef.
The title is a mocking of Jay-Z and Kanye West's album Watch The Throne.
It takes a shot at Meek Mill. Because remember in July, the Philly rapper was engaged in a serious rap beef with Drake. Drake served him hard. And General Mills couldn't resist making Meek Mill the butt of their promotional campaign. General Mills reached out to music manager/educator Craig Rice for help putting the project together. Rice, a teacher at McNally Smith College of Music in Minnesota and had Toki Wright as the performer of the mixtape.
|In the mix, Lefty recording the mixtape.|
Stay fed, Philly.— Helper (@helper) July 31, 2015
Now I am going to be strictly honest about it. It's a creative and yes controversial way to sell a product.
Stay fed, people!